Great News! Spend $125 and get free shipping! 

We're Hiring!!

We're Hiring!!

December 30, 2019

Marketing Manager

 

We are two family-owned companies in the health food and alternative health and wellness industries: 

Dr. Cowan's Garden www.drcowansgarden.com, which makes and sells organic vegetable powders to help people easily diversify their vegetable consumption. We sell direct-to-consumer through our website and Amazon.

Human Heart, Cosmic Heart (soon to be drtomcowan.com), which is dedicated to the work and treatments developed by Dr. Cowan over his decades of experience in the alternative-medicine field.       

We are looking for a marketing manager to help us acquire customers for Dr. Cowan's Garden and to scale our business. The marketing manager would also increase awareness of Dr. Cowan's work by connecting with other health-care practitioners interested in integrating his approach and medicines in their work, through seminars, web platforms and other teaching modalities.

Dr. Cowan is a longtime holistic physician in private practice in San Francisco. He has written six books, is a popular speaker and radio/podcast guest, and has developed a dedicated following during his 35 years of practice. This following provides a solid foundation of trust regarding products, medicines and treatment approaches that he recommends and develops.

THE OPPORTUNITY We are looking for a self-starting, success-oriented Marketing Professional to help build the marketing engine for the organizations. The successful candidate will manage marketing programs via several channels, support business objectives, and advance brand building for Dr. Cowan, Dr. Cowan’s Garden and Human Heart, Cosmic Heart. The marketing manager holds ultimate responsibility for the marketing activities and marketing performance of the organizations. This position works closely with the CEO and Dr. Cowan and oversees the development and delivery of a fully integrated marketing strategy.

The right candidate will have a passion for healthy living, a love for learning, and a desire to make a positive impact on the health of others.  

 

BUILD YOUR CAREER 

This is an opportunity for a motivated marketing professional to take their career to the next level by partnering with a brand and founder with a great reputation and a genuine and loyal following. You will have the opportunity to create, develop, and execute marketing programs.  You can take your content game to the next level.  Feed your creativity by using multiple creative suite technologies including (but not limited to!) Adobe, Voice, Video, and Still frame software.  Learning opportunities will abound!    

Skills, Abilities, and Knowledge

  • Google Analytics – who are our customers, and how do we talk to them? Where are the opportunities to improve our public persona?
  • Basic web design/development skills – enough to be comfortable making minor website improvements in the Shopify platform.
  • Email marketing – incorporate industry best practices with segmentation, automated flows, sign-ups, etc. This is currently our best performing marketing activity that we’d like to fine-tune and expand.
  • Social media marketing – manage and grow social media marketing for existing accounts and direct the strategy and growth on new platforms.
  • Paid media (social media, Google Ads, etc.) – develop and manage scalable paid customer acquisition strategy.
  • SEO – improve onsite and offsite SEO.
  • Content Marketing – develop and manage content calendar and content creation.
  • Webinars – work with Dr. Cowan and team to create and promote webinars.
  • Affiliate and Influencer marketing – build social media influencer and affiliate program.
  • A desire to learn, grow, and get in on the ground floor of a top startup while launching your career.

What year one will look like:

WITHIN 1 MONTH, YOU'LL

  • Learn the businesses and become familiar with existing marketing tools, content and strategy.
  • Work with Dr. Cowan and the CEO, to develop a plan to build a comprehensive marketing engine leveraging existing strengths and improving weaknesses.

WITHIN 3 MONTHS, YOU'LL

  • Finalize marketing plan
  • Optimize existing tools and infrastructure
  • Add new tools where appropriate
  • Begin testing ideas and campaigns

WITHIN 6 MONTHS, YOU'LL

  • Identify areas for growth
  • Optimize campaigns and strategy

WITHIN 12 MONTHS, YOU'LL

  • Have installed and managed the building blocks for the marketing departments for two growing organizations.
  • Identified areas or need
  • Develop a plan for continued growth

THE ENVIRONMENT

We work out of The Hurt Hub which is a coworking environment located in Davidson NC.  Check it out here The Hurt Hub.  There will be an opportunity to work in the offices and sometimes remotely.  Our team locally is small, but the coworking environment has lots of opportunities to interact with people, events, free coffee so it feels like a bigger company.  The Hub is a business casual environment full of startups and fast-growing companies.  It’s a super positive atmosphere full of people doing exciting things.  You’ll also have the opportunity to support a software startup for a few hours a week.  Their CEO, a fun and dynamic character, acts an advisor to both companies in addition to his other work.

Our Story 

Dr. Cowan’s Garden is a health food brand that helps people incorporate a wider variety of vegetables into their diet with our line of nutrient dense and delicious vegetable powder. We support farmers using regenerative farming practices by bringing their produce to a wider audience through our products and platform.

Dr. Cowan’s Garden is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We welcome members of all backgrounds and perspectives.

Please send resumes to asher@drcowansgarden.com.




Also in News

Conversations With Dr. Cowan & Friends | Ft: Mike Benziger
Conversations With Dr. Cowan & Friends | Ft: Mike Benziger

September 29, 2020

This week’s “Conversations with Dr. Cowan and Friends” podcast features Mike Benziger. Mike is the founder of the Benziger Family Winery and owner of Glentucky Family Farm in Glen Ellen, Calif., where he has farmed his ranch on Sonoma Mountain using the most eco-friendly methods available, including biodynamics, for more than 30 years. In the past several years, Mike has turned his full-time attention to growing vegetables and medicinal plants on his beautiful property. We were thrilled when Mike joined Dr. Cowan’s Garden as one of our key growers; a large portion of his farming activities are now devoted to growing ashitaba, summer savory and dandelion for our company.

Read More

Garden Update Pt7: Fall Planting
Garden Update Pt7: Fall Planting

September 24, 2020

Fall is a great time for planting and gardening. Once the weather starts to cool off a little bit and before any serious cold or frost hits I take every moment I can to be outside doing something productive.

Read More

Elements of Art In Gardening
Elements of Art In Gardening

September 15, 2020

Beauty and art play an integral role in gardening regardless of the garden's purpose. Even in the most pragmatic of settings beauty is still necessary; pollinators are naturally attracted to consistently flowering gardens. Bees will even create associative routines to help remember where the nice flowers are thus helping your cucumbers, apple trees, or pumpkin plants to produce more fruit. Perhaps more importantly, focusing on beauty for most people will help to make the garden more inviting and enjoyable in addition to more productive.

Read More

Net Orders Checkout

Item Price Qty Total
Subtotal $ 0.00
Shipping
Total

Shipping Address

Shipping Methods